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Truly Free Film

Filmmakers: Why 1% is the Most Important Number

By Scott McMahon

Screen shot 2014-04-14 at 10.13.43 PMFilmmakers, what comes to mind when you think of 1%?

The “Occupy Wall Street” movement perhaps?

1% Milk?

Hmm … maybe …

1% RULE OF THE INTERNET

(From Wikipedia, because it’s fact)

In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website actively create new content, while the other 99% of the participants only lurk.