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We interrupt our discussion on the films themselves, for a brief journey into the business of it all. Here at LMBFilms I (and I want that to be a “we”) want to focus on the movies and not the industry, but until I (hopefully “we”) launch the better business site, please pardon the interruption…
“It’s the consistent relationship [with a critic] that gets people to go to these movies,” said Mr. Bernard. “[Editors] felt they should get critics that connect to that younger audience that’s getting its news online, but they’re not looking at how the box office is affected when the critic changes.”